AI Summary
Amazon has launched a new feature allowing customers to interact with its Alexa AI via text messages to assist with shopping. This initiative comes ahead of the holiday shopping season and follows the company's previous decision to block Meta's Muse from accessing its site.
- Amazon has introduced a feature enabling users to text Alexa for shopping assistance, similar to other AI agents.
- The feature is being rolled out to select U.S. customers and allows for natural language queries related to shopping, including searching for items and making purchases.
- Alexa can manage shopping lists, track prices, and compare products, while also learning user preferences over time.
- Users not initially invited to use the feature can join a waitlist, with broader rollout planned in the coming weeks.
- The launch reflects a growing trend in consumer-focused AI interactions as companies like Amazon seek to enhance user engagement.
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