Apple increases R&D spending to over 10% of revenue amid AI development push

May 6, 2026

AI Summary

Apple's research and development expenditures have surpassed 10% of its revenue for the first time in 30 years, reflecting a significant commitment to artificial intelligence initiatives. The company's R&D spending rose to 10.3% in the March quarter, driven by a sense of urgency to compete with other tech giants in the AI space.

Apple has increased its R&D spending to 10.3% of revenue in the March quarter, up from 7.6% in the previous quarter and 9% a year earlier.
This increase comes as Apple prepares for a leadership transition, with CEO Tim Cook set to step down and John Ternus taking over.
Analysts note that Apple's R&D growth is outpacing its sales growth, which rose 17% in the same period.
The company is focusing on AI advancements, with updates to Siri and new AI wearables expected later this year.
Despite the increase in R&D, Apple has lagged behind competitors in capital expenditures, spending only $4.3 billion in the past two quarters.
Apple is collaborating with Google for AI features, including enhancements to Siri, while also investing in its own AI models and infrastructure.
The upcoming Worldwide Developers Conference (WWDC) in June is anticipated to showcase new services and features, including an AI-enabled Siri and a potential foldable iPhone.

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Apple increases R&D spending to over 10% of revenue amid AI development push

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