Corporate Communications See Rise in AI-Generated Sentence Structures

Apr 20, 2026

AI Summary

The use of the phrase structure 'It’s not just this — it’s that' has surged in corporate communications, indicating a growing reliance on AI-generated writing. A report found that mentions of this construction increased from about 50 in 2023 to over 200 in 2025, reflecting broader trends in writing influenced by AI tools.

The phrase structure 'It’s not just this — it’s that' has become prevalent in corporate communications.
A report analyzed data from AlphaSense, revealing a significant increase in this phrasing, quadrupling from 50 mentions in 2023 to over 200 in 2025.
The rise of this sentence construction is seen as indicative of companies' reliance on AI, although it is unclear if specific communications were AI-assisted.
Other writing features, such as em-dashes, are also emerging as indicators of AI-generated text.
The trend raises concerns about the impact of AI on writing and the potential violation of writers' rights.

ai writingsynthetic textlanguage patternstext generationai trends

Corporate Communications See Rise in AI-Generated Sentence Structures

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