Google's VP Discusses the Shift from Traditional Search to AI Models

Apr 23, 2026

AI Summary

The rise of large language models like ChatGPT and Google's Gemini is transforming how users access information online. Elizabeth Reid, VP of search at Google, highlights the challenges this shift poses for tech companies that rely on traditional search traffic and advertising revenue.

Traditional search engines have been the primary method for querying the internet, but this is changing due to the emergence of large language models.
AI models such as ChatGPT, Claude, and Google's Gemini are increasingly being used by individuals to obtain information online.
This shift creates tension for tech companies that provide AI models while also depending on revenue from web traffic and search-related advertising.

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Google's VP Discusses the Shift from Traditional Search to AI Models

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