Itaú implements generative AI strategy for customers and employees

Oct 16, 2026

AI Summary

Itaú is utilizing its AI First strategy through the ia.i conversational interface and the IARA governance platform. This initiative aims to enhance services for both customers and employees in Brazil's highly regulated financial sector.

Itaú is deploying a generative AI strategy called AI First.
The strategy includes the ia.i conversational interface for customer interaction.
The IARA governance platform is also part of this initiative, focusing on internal operations.
This development occurs within Brazil's regulated financial environment.

generative aicustomer experienceai governancefinancial servicesbrazil

Itaú implements generative AI strategy for customers and employees

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