AI Research
Jul 14, 2026
MIT Researcher Develops AI Model for Enhanced Business Decision-Making
Jul 14, 2026
AI Summary
Devavrat Shah, a researcher at MIT, has developed an AI model that utilizes structured tabular data to improve forecasting and decision-making in businesses. His company, Ikigai Labs, recently acquired by Celonis, aims to integrate this technology with existing business processes to enhance operational efficiency.

- Artificial intelligence systems are increasingly used in business for forecasting and decision-making, but often lack specific organizational data, limiting their effectiveness.
- Devavrat Shah, a principal investigator at MIT, focuses on creating methods for real-time decision-making with limited computational resources.
- Shah co-founded Ikigai Labs, which developed a patented model for analyzing tabular time series data, allowing businesses to continuously learn from their data.
- The model is designed to help large companies, such as consumer goods and pharmaceutical firms, optimize their operations by providing real-time planning and forecasting capabilities.
- Ikigai's technology can analyze complex interdependent processes in manufacturing and marketing, enabling better decision-making over time.
- Recently acquired by Celonis, Shah now serves as chief scientist, aiming to integrate Ikigai's model with Celonis's existing digital operations platform.
- Celonis has a history of digitizing operations for over 1,400 large companies, providing a foundation for Ikigai's software to enhance data analysis and decision-making.
- Shah emphasizes the importance of focusing on structured time-domain data, which he believes offers a cost-effective approach to AI and valuable insights for businesses.
decision-makingcomputational resourcesresearchentrepreneurshipai models