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Southeast Asia's digital economy projected to reach $368 billion by 2026
Oct 21, 2026
AI Summary
Southeast Asia's digital economy is expected to grow to $368 billion by 2026, driven by the rapid adoption of generative AI among 243 million users. The region is on track to exceed $1 trillion by 2035, necessitating improvements in infrastructure and digital trade policies to sustain this growth.
- Generative AI is now a part of daily life for 243 million people in Southeast Asia, representing 58% of the working population.
- The digital economy is projected to grow 17% year-on-year, reaching $368 billion in Gross Merchandise Value (GMV) by 2026.
- E-commerce is a major driver, with a GMV of $226 billion, showing an 18% year-on-year increase.
- Online travel is valued at $59 billion, growing 10% year-on-year, with generative AI becoming a key tool for planning itineraries.
- Online media revenue is expected to reach $44 billion, increasing by 22% year-on-year, as AI personalizes content and advertising.
- Mobility and food delivery sectors are projected to generate $40 billion in GMV, with a 15% year-on-year growth.
- Digital financial services are anticipated to reach $1,650 billion in Gross Transaction Value (GTV), growing 16% year-on-year.
- 72% of users utilize digital automation features like price tracking, and 75% are willing to let AI handle transactions autonomously.
- There is growing trust in AI, with 62% of people viewing it as a net benefit to society, driven by familiarity and proven effectiveness.
- To support a projected 60-fold increase in AI usage by 2030, the region needs to enhance data center infrastructure, energy efficiency, and digital trade policies.
southeast asiadigital economyai adoptioneconomic growth2026 projections