Spotify launches Taste Profile feature for US users to customize music recommendations

Sep 23, 2026

AI Summary

Spotify has introduced a new feature called 'Taste Profile' for its Premium subscribers in the U.S., allowing users to customize their music and audio recommendations. This tool enables listeners to adjust their preferences using natural language commands, aiming to enhance the personalization of the app's suggestions.

Spotify has rolled out the 'Taste Profile' feature to Premium subscribers in the U.S., after initially testing it in New Zealand.
The feature allows users to see how Spotify interprets their musical tastes and make adjustments to their recommendations.
Users can request changes to receive more variety in their suggestions or to exclude certain genres or artists.
The feature aims to address the issue of overly similar recommendations that do not reflect users' evolving preferences.
To access Taste Profile, users can navigate through their profile in the mobile app and provide feedback on their preferences.
The feature is still in beta, and no timeline has been provided for a wider rollout.

spotifyrecommendation systemnatural language processingtaste profilemusic streaming

Spotify launches Taste Profile feature for US users to customize music recommendations

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