YouTube introduces custom feeds feature for personalized video recommendations

Sep 23, 2026

AI Summary

YouTube has launched a new feature called custom feeds, allowing users to create personalized video recommendations by describing their preferences. This AI-powered tool aims to enhance user experience by helping them navigate the platform's extensive video library more effectively.

YouTube has announced a feature called custom feeds that enables users to describe their desired video recommendations in their own words.
Users can input detailed prompts to curate feeds based on specific interests or moods, such as video podcasts for commutes or relaxing commentary.
The feature utilizes Google's Gemini AI model to generate personalized feeds, which will be accessible in a dedicated tab at the top of the YouTube homepage.
Custom feeds will not replace the main recommendation feed but will provide an additional way for users to explore content.
The rollout of support for multiple custom feeds will begin next month on both web and mobile platforms.
This move aligns with trends seen in other social networks that allow users to build their own content algorithms.

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YouTube introduces custom feeds feature for personalized video recommendations

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